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Author:
Aktas Arnas, Yasare
;
Tas, Isil
;
Guergah Ogul, Irem
Title:
The development of brand awareness in young children: how do young children recognize brands?
Journal:
International journal of consumer studies
, 40/2016/5, S. 536-542.
Language:
english
Publication Year:
2016
details.label.typ_de:
Forschungsbericht; Zeitschriftenartikel
details.label.keywords_alle_de:
Altersunterschied
;
Bewusstsein
;
Erinnern
;
Kleinkind
;
Markenkenntnis
;
Markenprodukt
;
Muendliche Befragung
;
Visuelle Gestaltung
;
Vorschulkind