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Author:

Aktas Arnas, Yasare; Tas, Isil; Guergah Ogul, Irem

Title:

The development of brand awareness in young children: how do young children recognize brands?

Journal:

International journal of consumer studies, 40/2016/5, S. 536-542.

Language:

english

Publication Year:

2016

Publication Type:

research report; periodical article

Descriptors:

age difference; consciousness; memory; toddler; brand awareness; brand; oral interview; visual design; preschool child

Last update: Apr 11, 2024 // Number of documents: 35484