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results: 1
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Author:
Aktas Arnas, Yasare
;
Tas, Isil
;
Guergah Ogul, Irem
Title:
The development of brand awareness in young children: how do young children recognize brands?
Journal:
International journal of consumer studies
, 40/2016/5, S. 536-542.
Language:
english
Publication Year:
2016
Publication Type:
research report; periodical article
Descriptors:
age difference
;
consciousness
;
memory
;
toddler
;
brand awareness
;
brand
;
oral interview
;
visual design
;
preschool child