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Author:
Hemar-Nicolas, Valerie
;
Gollety, Mathilde
Title:
Using brand character when targeting children: what for? An exploration of managers' and children's viewpoints.
Journal:
Young consumers
, 13/2012/1, S. 20-29.
Language:
english
Publication Year:
2012
details.label.typ_de:
Forschungsbericht; Zeitschriftenartikel
details.label.keywords_alle_de:
Erinnern
;
Expertenbefragung
;
Intensivinterview
;
Kind
;
Konsument
;
Konsumverhalten
;
Markenkenntnis
;
Markenprodukt
;
Marketing
;
Medienwirkung
;
Muendliche Befragung
;
Vergleichende Untersuchung
;
Wahrnehmung
;
Werbewirkung
;
Werbung