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results: 1
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Author:
Hemar-Nicolas, Valerie
;
Gollety, Mathilde
Title:
Using brand character when targeting children: what for? An exploration of managers' and children's viewpoints.
Journal:
Young consumers
, 13/2012/1, S. 20-29.
Language:
english
Publication Year:
2012
Publication Type:
research report; periodical article
Descriptors:
memory
;
survey among experts
;
in-depth interview
;
child
;
consumer
;
consumer behaviour
;
brand awareness
;
brand
;
marketing
;
media effect
;
oral interview
;
comparative study
;
perception
;
advertising effect
;
advertising