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Author:
Potter, Robert F.
;
LaTour, Michael S.
;
Braun-LaTour, Kathryn A.
;
Reichert, Tom
Title:
The impact of program context on motivational system activation and subsequent effects on processing a fear appeal.
Journal:
Journal of advertising
, 35/2006/3, S. 67-80.
Language:
english
Publication Year:
2006
details.label.typ_de:
Forschungsbericht; Zeitschriftenartikel
details.label.keywords_alle_de:
Aktivierung
;
Angst
;
Einstellungsaenderung
;
Erregung
;
Experiment
;
Fragebogenerhebung
;
Motivationsforschung
;
Persuasive Kommunikation
;
Programmumfeld
;
Psychophysiologisches Verfahren
;
Studierender
;
Theorie der dualen Motivation