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Author:

Potter, Robert F.; LaTour, Michael S.; Braun-LaTour, Kathryn A.; Reichert, Tom

Title:

The impact of program context on motivational system activation and subsequent effects on processing a fear appeal.

Journal:

Journal of advertising, 35/2006/3, S. 67-80.

Language:

english

Publication Year:

2006

Publication Type:

research report; periodical article

Descriptors:

activation; anxiety; attitude change; excitement; experiment; questionnaire survey; motivation research; persuasive communication; programming context; psychophysical measurement; undergraduate

Last update: Apr 11, 2024 // Number of documents: 35484