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Author:
Potter, Robert F.
;
LaTour, Michael S.
;
Braun-LaTour, Kathryn A.
;
Reichert, Tom
Title:
The impact of program context on motivational system activation and subsequent effects on processing a fear appeal.
Journal:
Journal of advertising
, 35/2006/3, S. 67-80.
Language:
english
Publication Year:
2006
Publication Type:
research report; periodical article
Descriptors:
activation
;
anxiety
;
attitude change
;
excitement
;
experiment
;
questionnaire survey
;
motivation research
;
persuasive communication
;
programming context
;
psychophysical measurement
;
undergraduate