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results: 1
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Author:
Feller, Gavin
;
Burroughs, Benjamin
Title:
Branding kidfluencers: Regulating content and advertising on YouTube.
Full Text:
Journal:
Television and new media
, 23/2022/6, S. 575-592.
Language:
english
Publication Year:
2022
Publication Type:
research report; periodical article
Descriptors:
digitalisation
;
case study
;
globalisation
;
adolescent
;
child
;
children's commercial
;
child actor
;
commercialization
;
consumer
;
consumer behaviour
;
brand
;
marketing
;
media character
;
media regulation
;
media policy
;
media industry
;
new media
;
persuasive communication
;
social media
;
strategy
;
forms of advertising
;
advertising medium
;
advertising effect
;
advertising