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results: 1
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Author:
Stanley, Susie L.
;
Lawson, Chris A.
Title:
Developing discerning consumers: an intervention to increase skepticism toward advertisements in 4- to 5-year-olds in the US.
Journal:
Journal of children and media
, 12/2018/2, S. 211-225.
Language:
english
Publication Year:
2018
Publication Type:
research report; periodical article
Descriptors:
attitude
;
evaluation
;
information
;
information source
;
child survey
;
children's commercial
;
child development
;
toddler
;
cognition
;
cognitive development
;
communication strategy
;
media education
;
media literacy
;
media criticism
;
media pedagogy
;
media industry
;
merchandising
;
oral interview
;
persuasive communication
;
game
;
toy
;
test
;
preschool child
;
advertising competence
;
commercial
;
advertising effect
;
advertising