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Author:
Kowalczyk, Christine M.
;
Royne, Marla B.
Title:
Exploring the influence of mothers' attitudes toward advertising on children's consumption of screen media.
Journal:
International journal of consumer studies
, 40/2016/-, S. 610-617.
Language:
english
Publication Year:
2016
Publication Type:
research report; periodical article
Descriptors:
screen media
;
electronic game
;
attitude
;
parental mediation
;
educational method
;
television use
;
internet use
;
child
;
children's commercial
;
toddler
;
media use
;
mother
;
online survey
;
preschool child
;
advertising