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results: 1
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Author:
Song, Hayeon
;
Halvorsen, Bonnie
;
Harley, Amy
Title:
Marketing cereal to children: Content analysis of messages on children's and adults' cereal packages.
Journal:
International journal of consumer studies
, 38/2014/6, S. 571-577.
Language:
english
Publication Year:
2014
Publication Type:
periodical article
Descriptors:
audio-visual design
;
adult
;
health education
;
health knowledge
;
content analysis
;
child
;
food advertisement
;
marketing
;
comparative study
;
advertising
