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results: 1
from
Author:
Gray, Jonathan
Title:
Show sold separately. Promos, spoilers, and other media paratexts.
Publisher Statement:
New York, NY u.a.: New York Univ. Pr. 2010. XI, 247 S.
ISBN / ISSN:
978-0-8147-3194-9
Language:
english
Publication Year:
2010
details.label.typ_de:
Forschungsbericht; Zusammenfassung
details.label.keywords_alle_de:
Bildschirmspiel
;
Computerspiel
;
Cultural Studies
;
DVD
;
Fan
;
Fernsehen
;
Film
;
Inhaltsanalyse
;
Intertextualitaet
;
Marketing
;
Merchandising
;
Rezipientenbeteiligung
;
Rezipientenverhalten
;
Spielzeug
;
Werbewirkung
;
Werbung
;
Bonusmaterial
;
Paratext
;
Paratextualitaet
;
Sequel
;
Trailer
