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results: 1
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Author:
Yu, Hyunjae
Issuing Body:
Conference of the International Communication Association
Title:
How much do parents characteristics influence their children's attitude towards TV snack/fast-food advertising?
Publisher Statement:
Singapore 2010. 30 S.
Language:
english
Publication Year:
2010
Publication Type:
research report; conference paper
Descriptors:
influence
;
body mass index
;
influential variable
;
attitude
;
parents
;
television use
;
television advertising
;
child
;
food advertisement
;
preteen
;
written survey
;
advertising
;
target group
