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Author:
Wartella, Ellen
;
Hunter, Linda S.
Editor / Collaborator:
Meyer, Manfred
Title:
Praesentationsformen der Fernsehwerbung und ihre Wirkung auf Kinder.
Publisher Statement:
Muenchen u. a. : Saur 1984, S. 138-157.
Collection:
Wie verstehen Kinder Fernsehprogramme?
Language:
german
Publication Year:
1984
Publication Type:
literature review; contribution
Descriptors:
attention
;
form of representation
;
memory
;
formal features
;
child
;
media effects research
;
persuasive communication
;
reception
;
understanding
;
commercial television
