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Author:
Buechner, Bernd
Editor / Collaborator:
Kunczik, Michael; u.a.
Title:
Fernsehzuschauerforschung im Ueberblick. Eine Standortbestimmung auf der Basis neuerer amerikanischer Studien.
Publisher Statement:
Koeln u.a.: Boehlau 1990, S. 95-111.
Collection:
Fernsehen.
Language:
german
Publication Year:
1990
Publication Type:
literature review; contribution
Descriptors:
television
;
model
;
programme selection
;
audience research
