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Author:
Lingsweiler, Ryan
;
Metzger, Miriam
Issuing Body:
Conference of the International Communication Association (ICA), 56, 2006, Dresden (Hrsg.)
Title:
The impact of labeling on children's comprehension and responses to web-based advertising.
Publisher Statement:
Dresden 2006. 42 S.
Language:
english
Publication Year:
2006
details.label.typ_de:
Essay; Kongressbeitrag
details.label.keywords_alle_de:
Experiment
;
Forschungslage
;
Inhaltsanalyse
;
Internet
;
Kind
;
Kognitive Entwicklung
;
Online-Angebot
;
Verstehen
;
Werbeform
;
Werbekompetenz
;
Werbewirkung
;
Werbung
