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Author:
Romaniuk, Jenni
Title:
Word of mouth and the viewing of television programs.
Journal:
Journal of advertising research
, 47/2007/4, S. 462-471.
Language:
english
Publication Year:
2007
details.label.typ_de:
Forschungsbericht; Zeitschriftenartikel
details.label.keywords_alle_de:
Fernsehen
;
Interpersonelle Kommunikation
;
Muendliche Befragung
;
Rezipientenverhalten
;
Rueckmeldung
;
Sehverhalten
;
Mundpropaganda
