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Author:
Chang, Byeng-Hee
;
Lee, Seung-Eun
;
Kim, Byoung-Sun
Title:
Exploring factors affecting the adoption and continuance of online games among college students in South Korea. Integrating uses and gratification and diffusion of innovation approaches.
Journal:
New media and society
, 8/2006/2, S. 295-319.
Language:
english
Publication Year:
2006
Publication Type:
research report; periodical article
Descriptors:
media appropriation
;
media use
;
uses and gratifications theory
;
media use motive
;
online offer
;
online survey
;
undergraduate
;
typology