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Author:

Newcomb, Michael D.; Mercurio, Claire St. Antoine; Wollard, Candace A.

Title:

Rock stars in anti-drug-abuse commercials: An experimental study of adolescents' reactions.

Journal:

Journal of applied social psychology, 30/2000/6, S. 1160-1185.

Language:

english

Publication Year:

2000

Publication Type:

research report; periodical article

Descriptors:

drug education; drug abuse; effectiveness; attitude change; nonprofit advertising; credibility; audience research; written survey; student survey; model; advertising effect

Last update: Oct 23, 2024 // Number of documents: 35813