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Author:
Lindl, Ursula
Editor / Collaborator:
Boell, Karin
Title:
Lizenzvermarktung im Spielwarenfachhandel.
Publisher Statement:
Frankfurt, Main: Dt. Fachverl. 2001, S. 233-244.
Collection:
Handbuch Licensing.
Language:
german
Publication Year:
2001
Publication Type:
report on one´s experiences; contribution
Descriptors:
children's programme
;
licensing
;
licence
;
brand
;
marketing
;
merchandising
;
toy
;
strategy
;
light entertainment programme
